My Background 🤔

🧑🏽‍🎓 A 20 y/o fresh out of university with an entry level 'Google Ads Job' at Flight Centre enabled me to learn the platform inside out, a rare opportunity that not many Brisbane based companies could match. 

🇲🇹 2 years later I moved abroad to sunny Malta and began to expand my PPC skills into paid social across the Scandinavian beauty vertical. After 6 months of fantasising about the 'laptop lifestyle' across Europe, I decided to take my own route and freelance for Australian e-commerce companies for the remainder of my adventure, where I discovered the impact I could provide via paid search.

🦠 When returning home in late 2019 (just before COVID-19), I returned part-time to Flight Centre's baby company (Student Flights), to rebirth their paid search account... which unfortunately sunset in March 2020. 

🛍️ With crises comes opportunity... Due to my extensive Freelance experience, I was confident to dive head-first into 8 figure e-commerce in women's fashion. By mastering the most competitive landscape on the planet, I feel I'm able to tackle all industries.